You can’t ignore Google Zero anymore
中文摘要
Google 传统的“索引换流量”模式正趋于瓦解，导致网站流量锐减，这种“零点击”现象迫使网页生态重新审视生存方式。
English Summary
Google's traditional model of exchanging indexing for traffic is ending, leading to a "Google Zero" era where website traffic declines sharply.
The web and Google once had a deal: Google collects data and indexes webpages and in exchange sends oceans of traffic to websites. The deal wasn't perfect and certainly made Google more money than it made the websites, but it worked for a long time. Now, however, the deal seems to be dead. And the web is being forced to reckon with what happens when the Google traffic dries up. On this episode of The Vergecast, David and Nilay talk about the week's Google Zero news, including Reddit's interest in getting out of an AI training deal, and the publishers considering blocking Google from crawling their sites altogether. (Nilay also takes a bit o … Read the full story at The Verge.