Google Search’s AI evolution includes more ads
中文摘要
谷歌搜索引入AI驱动的广告，通过Gemini聊天机器人生成个性化产品介绍，旨在提升购物搜索的交互性和推荐转化率。
English Summary
Google Search now integrates Gemini AI into ads to provide personalized product explanations, enhancing the shopping experience through conversational, AI-generated content.
Some ads will have chatbots built in. | Image: Google Google's AI-powered Search era apparently also extends to its ads. Now, when you search for a product, Google's Gemini AI chatbot will surface relevant items and generate a "custom explainer" about why you should purchase a specific one. The update comes just one day after Google revealed a new Search box for larger, more conversational queries, along with a focus on AI-generated results. In an example shared by Google, someone searching for a "compact espresso pod machine" might see a Nespresso Vertuo Up under a "Sponsored Product" label, alongside an AI-generated description saying: For a quality machine, look for capsule compatibility … Read the full story at The Verge.