Gartner Just Put a Name on the Sales Call That Happens Without You
中文摘要
Gartner提出“答案引擎可见性”概念，指出买家在接触销售前会先与AI互动，这将深刻影响营销与销售流程。
English Summary
Gartner introduces "answer-engine visibility," as buyers now interact with AI models before speaking to sales representatives, transforming the initial sales process.
Original Excerpt
Answer-engine visibility is becoming a martech category, but its real consequence belongs to sales: buyers may meet the model before they… Continue reading on Generative AI »