Personalization: Where AI Earns Money, and Where It Just Feels Creepy
中文摘要
个性化可提升电商收入5%至15%，但在追求利润的同时，需避免因过度追踪而令用户感到不安。
English Summary
AI personalization boosts e-commerce revenue by 5-15%, but companies must balance profit with the risk of appearing creepy to users.
Original Excerpt
Personalization is one of the few things in e-commerce where the revenue case is basically settled. McKinsey pins the lift at 5 to 15%… Continue reading on Medium »