Is AI Predicting Your Ad’s Success? Here’s a Reality Check.
中文摘要
品牌正利用AI模拟受众在投放前预演广告，但研究对其预测现实成功的能力提出了质疑。
English Summary
Brands are testing ads with AI-generated consumer panels before spending, but research suggests a reality check is necessary regarding their predictive accuracy.
Original Excerpt
Brands are now testing creative on panels of AI-generated customers before spending a cent of real media budget. I checked the research… Continue reading on No Time »