How an OpenAI influencer trip backfired
中文摘要
OpenAI试图通过网红品牌之旅建立权威,却适得其反,引发了公众批评和未受邀网红的不满。
English Summary
OpenAI's influencer brand trip intended to build legitimacy backfired, drawing public criticism and resentment from uninvited influencers.
The brand trip is a right of passage for influencers. It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities. Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and project a certain frivolousness. Usually it is fast fashion companies or beauty brands flying out influencers with the goal of flooding social media with sponsored content. This time, it was a major AI company. Over the weekend, several influencers began posting about OpenAI's "first ever brand trip," which appears to have taken place outside of N … Read the full story at The Verge.