PPC Competitive Intelligence Is Only Useful When You Label the Evidence
中文摘要
要使PPC竞争情报有效，必须对证据来源进行区分标注，避免因混淆数据而做出错误的付费媒体决策。
English Summary
PPC competitive intelligence requires labeling evidence sources—such as public ads and auction overlap—to avoid poor paid-media decision-making.
原文节选
Public ads, modeled estimates, and auction overlap answer different questions. Treating them as one dataset leads to bad paid-media… Continue reading on Medium »