Are You Renting Access to Your Own Customer
中文摘要
品牌正失去对客户的直接控制权，从拥有自有渠道转向通过零售商“租赁”客户访问权。
English Summary
Brands are losing direct customer access, shifting from owning their own channels to renting access via retailers.
Original Excerpt
A consumer brand used to reach its buyer through channels it bought and content it made. The retailer moved boxes. That arrangement has… Continue reading on Medium »