Are You Renting Access to Your Own Customer
中文摘要
品牌正失去对客户的直接控制权，从拥有自有渠道转向通过零售商“租赁”客户访问权。
English Summary
Brands are losing direct customer access, shifting from owning their own channels to renting access via retailers.
原文节选
A consumer brand used to reach its buyer through channels it bought and content it made. The retailer moved boxes. That arrangement has… Continue reading on Medium »